United Paper Company
It is an industrial paper manufacturing company offering a range of services. The company requested a website to enable clients to access and contract their services more efficiently, streamline communication, and showcase the catalog of products and services they provide.
01
User research
I conducted a market study with one client of the company. Subsequently, I created a sketch synthesizing the issues to address. A study was carried out to refine the prototype, and the final product was then designed using Figma for simulation..
The personas were created based on a locally conducted study through surveys. This helped us narrow our focus and concentrate on addressing the key issues.
The identified problem is that most users face the issue that many competitors lack a website with a comprehensive catalog and detailed descriptions of their services or technical specifications for their products. Additionally, while most of these companies provide contact options, responses are often delayed. Therefore, users are looking for improved communication flow through more contact options or by submitting forms.
02
Sketching
First, I created a site flow using a branching structure to outline the website's navigation.
A sketch was created both ondigital to innovate with different designs a user-friendly app that addresses the identified problem and ensures user satisfaction with the results.
The same page layout was transferred to a digital low-fidelity prototype, where we simulated the general behavior of the app. Using Figma, we created the wareframes and established the necessary connections to ensure proper functionality.
03
Usability Study
We developed a usability study to utilize the base prototype. With family members and people familiar with the bakery, we conducted a moderated study where participants were given specific instructions (such as browsing the catalog and making a payment). We analyzed each user comment and documented all observations to refine the app further.
“Users would like the ability to filter the product options offered."
"Most users are pleased with the site flow and find it very easy to use and navigate."
“Users would also like to include information about the company's branches across the nation in the contact section.”
We incorporated the feedback received to design a mockup that closely resembles the final product.
04
Final Prototype
Considering the feedback, we made the necessary changes and created a mockup to showcase our final product in a more advanced prototype. This stage defines the color palettes, images, movements, and animations, everything that brings the design to life.
